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SPANISH DIVISION
A department comprised of Hispanic professionals, fluent in Spanish ensures that we deliver results. Your goals are obtained: you reach your desired market and experience the growth. The results speak for themselves.
“In my capacity as the Creative Services Manager at Jackson Hewitt Tax Service, I have had the pleasure of working with Multilingual Group for the past 4 years. Our volume of Spanish-language marketing materials has grown tremendously in the past two years and we have exclusively relied on the services of Multilingual Group for accurate translations and fast turnaround."
Felicia Gentile
Creative Services Manager
Jackson Hewitt Tax Service®
Our clients ask us to continue doing what we do best, bridging the gap in communication and supporting industries in their measures to reap the benefits from diverse markets.
Being well versed in both English and Spanish ensures that our professionals know the nuances of the source language and understand those of the target language. It's one thing to have a Hispanic surname and another to know the language and its culture. Thus, we pride ourselves in our team and their professionalism and extensive experience.
We know the value of reaching the Hispanic market in the United States and throughout the world. The U.S. Hispanic Media Market Report for 2000-2007 below indicates that companies worldwide know the economic potential in reaching the Hispanic market. Since then, many have doubled and tripled their budgets in advertising to the Hispanic market.
“What do Procter & Gamble, Johnson & Johnson, Verizon, and General Mills have in common? All are pouring more advertising dollars into marketing aimed at Hispanics.
Last year, General Mills tripled its spending on commercials on Spanish-language TV to more than $35 million, according to ad tracker TNS Media Intelligence. “We've gone aggressively into Hispanic marketing," explains the food company's Chief Marketing Officer Mark Addicks, “because we're getting double-digit sales gains.""
Bloomberg Businessweek - By Ronald Grover
http://www.businessweek.com/magazine/content/09_16/b4127076302996.htm
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